This new stylish office and business centre opened in Wrexham in 2013. Once an old, unloved Edwardian building it was brought back to life and beautifully transformed. We developed the brand and marketing materials to reflect the new lease of life with “space to thrive”.
The brand reflects the building’s heritage with
a contemporary twist. Whereas most of the colours in the Edwardian period were pastels, which would work inside the building, we needed to give the brand more impact so we changed them to bright vibrant modern colours in a beautiful flowing font based on
the greens and pinks of the era. The brand
and single “R” device was rolled out on
exterior signage, glass etch windows and
other design elements.
A William Wilberforce quote features as a typographic wall art keeping in line with the
overall colour scheme and look of the building.
A hand-drawn illustration, which we produced in house, was featured extensively on marketing materials promoting the opening
of this new centre and advertising the office space.
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